Guy Kawasaki: How Experimentation Drives Growth

by Brad Besancon

Guy Kawasaki, the former Apple Evangelist and Silicon Valley Venture Capitalist says the key to growing your audience online is to always be experimenting to see what works. Robert Riggs interviewed Guy Kawasaki following his keynote opening to the PUBCON 2015 audience at the Las Vegas Convention Center.

The Chief Evangelist for CANVA presented 10 Tips on How To Perfect Your Marketing.

About Brad Besancon

Brad Besancon...
Does It. Built and managed the social media strategy for the Dallas Cowboys. He’s built strategies for major universities, law firms, and corporations.

Amplifies. Added 1.2M new fans on the Dallas Cowboys Facebook page in 6 months. His plan generated the fastest growing NFL team page and was the first to 3M, 4M, and 5M fans as well as the largest NFL Stadium pages.

Brainstorms. With a whiteboard, markers, and his mind he has created social media promotions/ideas for Dunkin Donuts, New Era Hats, Bell Helicopter, Bridgestone and many others.

Calculated. His online brand actions are always intentional based on the customer’s objectives. No accidental impressions here.

Ingenious. Strives on creating unique ways to help Clairiti’s clients connect and know their audience and customers online.

About Brad Besancon

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