Brad and Robert discuss how building a social media audience is a lot like building muscle at the gym…you got to work at it. Plus they take a look at how Amazon coach Chris Green uses Facebook Live to connect with his Facebook Group.
Transcript
Robert: Clear blue skies.
Brad: The only better place to be right now would probably be the Masters.
Robert: Oh definitely.
Brad: Definitely. But we are here in the backyard bringing you the Clairiti Clip of the week. And we wanted to talk a little bit about; you know we talk a lot about social media and what you need to be doing in social media. But one of the things people forget to think about is; prepare yourself for the effort its going to take to be successful in social media. Most people don’t understand the amount of work; including clients and people who have a staff. They really don’t appreciate the work that goes into it. And the best analogy to come up was think about that, when you first get back to the gym or you’re starting and exercise program and you’re running and those first few days, maybe even a week, you’re really sore and tight. You hurt, you’re tired, you don’t, the last thing you want to do is go do something else the next day when you’re sore. Keep doing it. Keep working. Keep trying new things. And one of the unique things that’s out there now, and has been out for a while, but people are really starting, you’re starting to see a lot more now, is the Facebook live. You know Periscope Meerkat on Twitter. But one of the things that’s really unique is that it brings live video right into your followers.
Robert: Anywhere, anytime, So how do you see us using this for clients.
Brad: Well, its amazing what you can do with it; and for example, we have some attorneys, we have a mortgage company, we even have a large university system, that could even answer student questions right there live. What do I need to prepare for to get admitted? What do my grades need to be? From an attorney standpoint you could give basic information; there’s some laws on what he could and could not say, but he could answer basic questions. From a mortgage standpoint you could go the gamut, man. What do you need to prepare for? The paperwork you need, your credit score needs, down payments. You could do that all live. Product questions, customer service questions. No longer do you have to worry about working an email system if you don’t want to, you can go directly to your fans, right there live on video feature.
Robert: Right.
Brad: And you recently saw one of your buddies, who’s your Amazon coach do it, and he had some really unique approach to it.
Robert: So, Chris Green yesterday; I look at his Facebook; and he is on live, he’s doing a two hour road trip. He’s got calls coming in on the speakerphone in the car.
Brad: Don’t text and drive.
Robert: Yeah.
Brad; Just Facebook Live.
Robert: Yeah. And he’s answering people’s questions, sharing information, he didn’t waste two hours. And Chris tells me that he just put up an alert a few minutes before.
Brad: Yeah, just a few minutes before.
Robert: And boom, he had more than 150 people watching and following him. Now the key there is Chris has already got an audience. So the big thing is, audience building.
Brad: Yeah, work through the soreness, keep building the audience first. Then you’re probably ready to go for some of these new features that are out there in social media. Keep working folks, have a great weekend and go out and enjoy the wonderful weather. Have a good one.
