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Are You A Polymath Like Steve Jobs? Clarity Creativity Series Part 3

by Brad Besancon


Transcript

Are You a Polymath Like Steve Jobs? It’s a Key Attribute of a Creative Person] [03:41]

Dr. Rodney Hill: Steve Jobs was a polymath, Einstein was a polymath. It’s a person that likes lots of different things. Music, Art, Science, Athletics, it could be a whole range of things.

Robert Riggs: An inquisitive person?

Dr. Hill: Very – curiosity.

Brad Besancon: I think I might be a polymath.

Dr. Hill: Yes.

Brad: That makes me feel good.

Dr. Hill: Yes, yes. Polymaths essentially come up with all the ideas because they don’t just –

Brad: Because there is not one thing they’re trying to focus on, right? They can just take in a lot.

Dr. Hill: No one they have just blinders on.

Brad: Yes.

Robert: So I mean, Brad is going to through takeaways with you in a minute but so is it important that if I want to have any chance of getting the flow on these other things, that I really ought to start thinking, just become more inquisitive and questioning things.

Dr. Hill: Yes. You need to question things but if you’re sitting at the environment, you need to look at you in particular, what sets you off? Einstein did it for 15 minutes. He would be working on something and then he would just zone for 15 minutes and everybody thought, “Oh, the old fool,” they’re nodding off and then he would come back, and he would write down all of the things that he thought of during the flow.

Brad: Interesting.

Dr. Hill: So depending on each person, has to find what sets him off. You’ve got to figure out who the people are doing the inventing, what helps them get into flow, what keeps them creative.

Brad: I mean, I think those are the key takeaways, right? Creative environment, so if you’re an employer, please think through that for your employees, especially if you have a strategic online marketing plan or social is a very part of your business – which it should be – then you need to remember that, right? And when they come to you and say, “Man, I really like a couple of days at home,” this came from reports available, you could go see how they produce more and make more money for you. If you are an employee, you need to be sure to try to figure out what your flow is, whether that’s the walk in the park or kind of zoning out, or shoot, I guess for some people it’s a nap.

Dr. Hill: It is.

Brad: Take a nap and come back and get refreshed and something. Listen to music, whatever that is.

Dr. Hill: Sometimes, you can be in a super loud environment, generally without words, like a jazz band in New Orleans, and you don’t listen to anything they’re saying but what it does, it provides this huge sound barrier of an aloneness so you can come up with a zillion ideas.

Brad: So go to a concert. Have a drink.

Dr. Hill: Just flow out while you’re in the concert.

Brad: Right, really interesting.

Robert: Okay, are you feeling the flow? We are. Rodney Hill, Dr. Rodney Hill, futurist, Texas A&M. We really appreciate you talking to us.

Brad: We really appreciate your time.

Dr. Hill: Sure, sure.

Robert: I think for a lot of people are going to walk into their balls this week, so unusual [02:56].

Brad: With those Clarity guys.

Robert: Alright, that’s – go ahead.

Dr. Hill: But one of the things too, if somebody’s looking at, we’re going to have to add more space for building at the building, or they could have a whole series of employees that are working at home. You don’t have to build a new building, you don’t have to worry about parking lot traffic, a whole range of things.

Brad: There you have it, guys.

Dr. Hill: As a matter of fact, AT&T has 40% working at home.

Robert: Wow.

Dr. Hill: Yes.

Robert: Well, there it is, the Clarity clip of the week, part 3. ending on creativity.

Brad: And you can learn it.

Robert: Yes.

Brad: Have a good one, guys.

Filed Under: Digital Marketing

About Brad Besancon

Brad Besancon...
Does It. Built and managed the social media strategy for the Dallas Cowboys. He’s built strategies for major universities, law firms, and corporations.

Amplifies. Added 1.2M new fans on the Dallas Cowboys Facebook page in 6 months. His plan generated the fastest growing NFL team page and was the first to 3M, 4M, and 5M fans as well as the largest NFL Stadium pages.

Brainstorms. With a whiteboard, markers, and his mind he has created social media promotions/ideas for Dunkin Donuts, New Era Hats, Bell Helicopter, Bridgestone and many others.

Calculated. His online brand actions are always intentional based on the customer’s objectives. No accidental impressions here.

Ingenious. Strives on creating unique ways to help Clairiti’s clients connect and know their audience and customers online.

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