Our Video features Tips 3 & 4 from our series on How To Improve Social Media Engagement. We stress that Less is More and urge you Not to hit the EZ-Button by posting identical information on all of your Social Media Channels.
Best Minds In Online Marketing Video
Robert Riggs and Brad Besancon of Clairiti wrap up highlights from the PUBCON Vegas 2015 Internet Marketing Conference.
Forbes Magazine named PUBCON among its top 10 must attend Internet conferences.
Robert spoke to the Video and Podcasting panel. His slides are available on Slideshare
SEO Expert Bill Hartzer: Social Media Helps Attract New Clients
Bill Hartzer, the Senior SEO Strategist for Globe Runner in Dallas, Texas shared his thoughts on the value of social media following his presentation on Search Engine Optimization (SEO) Fundamentals at PUBCON2015 in Las Vegas on October 6, 2015.
Hartzer is recognized as one of the brightest SEO minds in the world and had just returned from China.
His mind is a working library on the impact of the long list of Google algorithm updates on business websites.
Guy Kawasaki: How Experimentation Drives Growth
Guy Kawasaki, the former Apple Evangelist and Silicon Valley Venture Capitalist says the key to growing your audience online is to always be experimenting to see what works. Robert Riggs interviewed Guy Kawasaki following his keynote opening to the PUBCON 2015 audience at the Las Vegas Convention Center.
The Chief Evangelist for CANVA presented 10 Tips on How To Perfect Your Marketing.
Do You Make the MISTAKE of Pushing the Social Media EZ Button?
Day in and day out, we meet with companies who believe in a one size fits all social media. They use the “one button” push and copy posts throughout their social media platforms. Same picture. Same text. Same content.
We’ve even been told that this is the “standard practice” in business and we shouldn’t be focused on that. Really? Should it be standard practice?
Is each of the social media networks different? How about the audiences? Do you think they “live” differently in Facebook than they do in Twitter or Instagram? Then why is it “standard practice” to simply post the same pictures and content on all of your social media channels?
It’s our experience that companies that do just the opposite of so called “standard practice” are more successful in social media. They understand that their company’s voice is different in Facebook than it is in Twitter because their audience is different. We break this down in our post about how businesses should eat their social media.
The same holds true when comparing the other platforms. Each platform has it’s own unique qualities, uses, enjoyments, and audience. Businesses have to understand this in order to better relate, connect, and converse with their audience. It’s why we created the term #AudienceSpeak. It’s understanding and speaking the audience’s language in each of the platforms you’re involved in as a company.
In my experience with the Dallas Cowboys, I discovered that certain photos sparked more passion among Facebook fans than the same photos did with the team’s Twitter followers and vice-versa. For example, when we wished Michael Vick a “happy birthday” on the Cowboys’ Facebook page, engagement popped, but not as high as other posts related to an important game at the time of kickoff. However, when we tweeted the birthday post, it exploded. Every major news media outlet including ESPN, USA Today, and all major TV networks picked up on the tweet. Twitter followers spread the post quickly and news organizations and reporters (Twitter is probably their #1 tool now) picked up on it. The photo went viral on Twitter. Different tool = different audience = different results.
Think about it. If you put the same content on all of your social platforms it’s likely followers will pick only one channel for engagement. This means that instead having the same follower across all of your channels, you only get them once. If you are posting different content across each of your platforms you increase the chance that they will engage with your brand in all platforms.
So don’t just push the Easy Button, be sure you use the right #AudienceSpeak in each of your social media channels.