More than one billion daily active users checked Facebook on their mobile phone in June 2016. Young adults up to 33 years of age check their cell phone 85 times daily. Here’s why your business needs an online marketing strategy.
Transcript
Brad: Well, hello everyone. It’s Brad and Robert again with this week’s Clarity Digital Marketing clip and we are in Las Vegas, Nevada, the city that never sleeps, and we did get a little bit of sleep. Signed up a new client here, locally, so we’re excited about that. But in our travels, over here in Las Vegas, we ran across some research and data backed by Pew that really opened some more of the importance of this mobile and social media. In fact, one of the bullet points was that 43% of the world’s population has a smartphone now.
Richard: Smartphone, yes.
Brad: So do you think it’s important to have a mobile initiative?
Richard: Well, you know, Las Vegas. You can see device obsession because most of the people here are experiencing Las Vegas through their smartphone.
Brad: I can’t believe the number of people we walked by that are just walking down the sidewalk videoing.
Richard: And where is allthat content going? Social media. There is also a study that indicates that more than a billion people check into Facebook at least once a day. A billion and that’s recent study. B. So for those of you who do not think that your customers or clients aren’t there, hey, you could walk down the strip here and you see every age group on it.
Brad: Yeah. Well and I think the key thing to think about the Facebook stat is, do you think in a billion people, you might have a few customers out there or someone you can connect with? Now, you’ve got to think about that. It’s a billion in a month. It’s not a billion over a period of time, it’s 30 days. Do you think in 30 days, there’s a billion people that might be interested in a product or a service, or doing business with you, or having some connection with your brand or your product?
Richard: And think about yourself. You go to bed with a phone and you wake up with a phone. A lot of people wake up and what do they do? Check e-mail, check social, and if you really want to see the frequency of that and what’s coming, there’s a small study of 18 to 33-year-olds that found that they check, on average, really without even realizing it, 85 times a day and that can’t be for e-mail.
Brad: Yeah, I mean you think they’re checking e-mail? They’re on Snapchat, they’re doing the Instagram, in that older age group, probably Facebook. I mean, it is part of our life not. It is our alarm clock, it is our communication tool, it’s our phone, it’s our video chat, it’s our social media piece, everything, it’s our video camera. So if you don’t have that strategy or initiative thinking about social mobile—really is what it is now, it’s social mobile—then you’re falling way behind, in all levels of business. It’s not just for the big boys. It’s for all levels of business.
Richard: And your customers are on mobile, in social, and it’s very hard anymore to get them to your website, so what is your social media strategy?
Brad: What are they doing? How are you going to connect with them socially in social media? Quit trying to do it on a website because it’s not happening.
Richard: And the big takeaway from Vegas is?
Brad: Always come out to Vegas and have a good time.
Richard: And be sure you check your phone. That’s the Clarity Digital Marketing clip of the week.
Brad: Have a good one, guys.
Richard: Smartphone, yes.
Brad: So do you think it’s important to have a mobile initiative?
Richard: Well, you know, Las Vegas. You can see device obsession because most of the people here are experiencing Las Vegas through their smartphone.
Brad: I can’t believe the number of people we walked by that are just walking down the sidewalk videoing.
Richard: And where is allthat content going? Social media. There is also a study that indicates that more than a billion people check into Facebook at least once a day. A billion and that’s recent study. B. So for those of you who do not think that your customers or clients aren’t there, hey, you could walk down the strip here and you see every age group on it.
Brad: Yeah. Well and I think the key thing to think about the Facebook stat is, do you think in a billion people, you might have a few customers out there or someone you can connect with? Now, you’ve got to think about that. It’s a billion in a month. It’s not a billion over a period of time, it’s 30 days. Do you think in 30 days, there’s a billion people that might be interested in a product or a service, or doing business with you, or having some connection with your brand or your product?
Richard: And think about yourself. You go to bed with a phone and you wake up with a phone. A lot of people wake up and what do they do? Check e-mail, check social, and if you really want to see the frequency of that and what’s coming, there’s a small study of 18 to 33-year-olds that found that they check, on average, really without even realizing it, 85 times a day and that can’t be for e-mail.
Brad: Yeah, I mean you think they’re checking e-mail? They’re on Snapchat, they’re doing the Instagram, in that older age group, probably Facebook. I mean, it is part of our life not. It is our alarm clock, it is our communication tool, it’s our phone, it’s our video chat, it’s our social media piece, everything, it’s our video camera. So if you don’t have that strategy or initiative thinking about social mobile—really is what it is now, it’s social mobile—then you’re falling way behind, in all levels of business. It’s not just for the big boys. It’s for all levels of business.
Richard: And your customers are on mobile, in social, and it’s very hard anymore to get them to your website, so what is your social media strategy?
Brad: What are they doing? How are you going to connect with them socially in social media? Quit trying to do it on a website because it’s not happening.
Richard: And the big takeaway from Vegas is?
Brad: Always come out to Vegas and have a good time.
Richard: And be sure you check your phone. That’s the Clarity Digital Marketing clip of the week.
Brad: Have a good one, guys.
