Two thirds of our time online is spent on the cell phone. Two-thirds of cell phone owners check it within 15 minutes of waking up. Merriam Webster added “Nomophobia” to its dictionary to define the anxiety that 30% of cell phone users suffer when they don’t have access to their cell phones.
In this Clairiti Clip we ask the question, is your mobile business strategy as outdated as the “brick” cell phone carried by corporate raider Gordon Gekko (played by Michael Douglas) in Oliver Stone’s “Wall Street”.
Bernadette Coleman the CEO of Advice Interactive weighs in with a presentation from DFW Social Media Marketing.
Transcript
Robert: Well our phones, because this video’s being done on the phone here, but, yeah.
Brad: First thing you grab, right? And what was it recently we heard a statistics where it was ninety something percent of people, I think in the US, have this at arm’s length 24/7. It’s your alarm clock, it’s your communication tool, it’s your gaming feature, it’s everything and anything in your life is in this thing now, right in the palm of your hand.
Robert: And 65% of smartphone users reach for their phone within 15 minutes of waking up.
Brad: Isn’t that sad? I’m guilty.
Robert: So, with a connection like that don’t you think a business ought to tap into it?
Brad: Yeah, I think it brings into question, are you tapping into; or are you thinking about if you’re a business owner, how much of your business is searched for or looked at on a phone?
Robert: so we talked to Bernadette Coleman, the CEO of Advice Interactive, about how it puts you in the palm of the hand of your customer or client.
Bernadette: Why is mobile important? Because it’s the closest you can get to a consumer 24 hours a day. And if you want to reach that person, you want to reach them through mobile. It’s important to note that most people when they are doing searches now are searching on mobile devices, not on PC’s. And more importantly than that, 50% of those people that do a mobile search act upon that search within 24 hours. That’s why it’s important.
Robert: So one of the things that Bernadette talked about is that when people are searching for you, they’re doing it usually on their mobile phone and you need to be there. You need to be there with information about your business services.
Brad: Yeah. I mean one of the things that we think about is, you know when you think about an attorney or a lawyer or something; and we spoke to one of the largest firms in Dallas. And they’re head CEO, head attorney, basically said; ‘folks aren’t searching on their phone.’ And yet doctors and attorneys are two of the most highest categories of professionals searched on Google on the phone.
Robert: So, here’s what Bernadette had to say about that.
Bernadette: People searching for legal advice is many times done on the cell phone, because it happens when they’re out talking to friends or neighbors about a problem they may have and they may refer an attorney to them. And they’ll pick up their cell phone because that’s usually what’s sitting right next to them, or an ipad, and they’ll do a search from there. As a matter of fact, over 40% of searches are done for legal and 60% of medical searches are done on a mobile app and not a PC.
Robert: Okay, now that we’re back we want to show you the Clairiti mascot’s here. Our Great Danes. They’re loving it out at the park here today. How are you doing? You want to talk about mobile, okay. All right, so one of the key things is, is that you have to have a true mobile responsive site. And you’ve got to put in the kind of content that people are looking for.
Brad: Right. And when we say mobile responsive, we need to be sure we clarify that. We still run into people with a mobile site. It’s not a mobile site. It’s one site that’s mobile responsive; it’s not two separate entities going on. And when you guys think about it, put some common sense back into this. If you’re a business owner or you’re thinking about this stuff, put some common sense in. What is that you search for the most? Hours. When you’re open because I might need to run over there and get whatever it is you have. And how do I get there; directions. So it’s all simple stuff that you have to put some common sense back into your thinking with you’re online marketing plan.
Robert: So on average according to Google, we do about at least 150 sessions on our cell phones every day. Google calls this micro moments. And we’re going to let Bernadette close out this weeks Clarity Digital Clip talking about what are the two big things, if you’re a business, what do people want to know when they’re on their mobile phone.
Brad: Have a good one folks.
Bernadette: Hours of operation, mostly. And location; they are going to search for people that are closer to them within a geographic area; and that can be where they’re at close by their house or when they’re traveling down the road or into another state. It’s all about geographic location. So the two most things that are searched for on mobile today is location and hours of operation.
