To get rankings for your products or services in Google search, it’s now imperative to engage your clients, customers, and prospects in social channels.
Google wants to know who you are, if can you be trusted, and what people are saying about you.
We harp on the necessity to build a social media strategy and game plan that helps to drive people to your website.
Bill Hartzer, one of the foremost search engine marketing experts in the world, explains how the world of Google search is now focused on social conversations.
Bill spoke with us following his presentation to DFWSEM of which he is a founding member.
Is your business part of the conversation? If not, that expensive website of yours will likely fail to produce paying clients and customers.
Transcript
Brad: Well, hello everyone. I’m Brad and this is Robert and we’re here again with this week’s Clairiti clip. One of the things we always talk about with our clients is the fact of how all of your online marketing plans, things need to work together, your social media, your website, your blog, the content on your website, your SEO, all these things, as you hear about all these in the industry.
One of the things we always talk about is how are they working together and is your social – are you just kind of playing around with it? Are you just putting stuff up? Is there an objective to it? Does it drive people back to your website? What’s on your website when they get there? Is it content-driven? Is it video – all these things have to work together.
What was good last night, you got to spend some time with Bill Hartzer at DFSEM and he had some real insights as to kind of all this stuff working together. What did you hear last night?
Robert: Well, first off, Bill is acknowledged throughout our industry as an SEO genius. He has been doing this since 1994. So when Bill speaks about what Google is doing …
Brad: People listen.
Robert: So for those business owners who are sitting out there that think that social media is just something that your teenage daughter in high school does and anybody …
Brad: Or a millennial could just do.
Robert: Yes, yeah. Well, listen, what Bill pointed out is now if you want your products or services to be found in search with Google, then you better be having conversations online and you better be smart about it. Here’s what Bill had to say.
Bill: If you post something such as a blog post or offer a new product and then you go on to your Facebook and people really like that product and they’re asking questions and they’re liking it and they’re sharing it and making comments, that shows to Google that OK, this is actually a product or a page that they should rank well in the search engines because – in the search engine results because of the fact that people like it and real people like it.
So we’re looking for that engagement, so that factor of – that it used to be that we could just go and create a webpage and create a website and just be done with it. That’s not the way it works anymore unfortunately. We really have to be using social media and promotions and getting real people to interact with our brand and our website and our posts that – to show the search engines that it – that everything is real.
