Video Transcription
Robert: Hi. I’m Robert Riggs. This is Brad Besancon back with a Clairiti Clip of the Week. Now you wanted to be at a playground. Why are we here?
Brad: Well, I think one of the things that we hear a lot out there in the industry and we hear from clients is they’re just kind of playing around online. They’re playing around with social. They’re playing around on their website. They’re putting out a blog but they really don’t have a strategy or anything written down or any kind of clue really when it comes down to it about what they need to be doing.
Robert: Well, we talk about listen, think, speak and you don’t know the language of your audience and they’re all out there talking. You don’t know your language unless you go through that kind of process.
Brad: Yeah. I mean the point is, is that you’re setting the table for the passion of your fans. You’re setting the table with your content, with the blogs, with what you’re doing in social, with the video like we’re doing here.
You’re setting the table to bring people in to the conversation. If you don’t have an idea about what that passion is or what that audience speak is or what you need to be doing, then you’re just out there playing around.
Robert: So this past week, we had a prospective client look at Brad about this past experience with the Dallas Cowboys and say, “Why the heck would the Dallas Cowboys need social media?”
Brad: Yeah, it threw me off a little bit because it’s kind of a – I never had that question and the bottom line is everyone needs social if you think about it, in different formats, right? You don’t have to be at all places and everything to everybody.
But you do need social because it’s the only place you can have a two-way conversation. Online is where it is. You bring people into the site. You could potentially drive them to a call-to-action. You have a conversation with them on social media out there one-on-one. Again, you’re setting the table to get that passion and to elevate that brand because as we always tell our clients is either you control the brand or someone will.
Robert: Exactly. You ever have that awkward moment in an office when you think there are a couple of people over in a corner and you’ve heard your name. You think they’re talking about you. You’re not part of the conversation. You know how uneasy that makes you feel? That’s happening every day to …
Brad: Every day.
Robert: … by thousands of people talking to them. They’re not there. They’re not interacting. And don’t you think you ought to be there? Because your competitors or even critics in them, they will define you if you have not defined yourself.
Brad: Absolutely, absolutely.
Robert: Cardinal rule of politics.
Brad: Yeah. Yeah. We’re seeing that play out on social media.
Robert: All right. Clairiti Clip of the Week.
Brad: I’m going to go do some slides.
Robert: Yeah. Work on those …
Brad: I’m going to work on my landing.
Robert: Thanks guys. See you next week.
Brad: Have a good one.
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